Tracking

tracking_googleads_tracking_health

Tool

tracking_googleads_tracking_health

Google Ads URL-tracking health for the current product over a date range: how many Google paid clicks arrived, how many carried our ValueTrack URL parameters (marker _lt_campaign) vs how many were UNTAGGED (template not installed / broken), the breakage rate, whether the template is verified live, first/last untagged times, sample offending landing URLs. Read-only; computed on the fly from stored events (no Google Ads API call). dataQuality describes how complete the figures above are and holds no metric of its own: dataQuality.cookielessPaidClicks is how many of the paid clicks arrived cookieless (the visitor declined consent) — counted INSIDE paidClicks, never added to it, because a cookieless paid click is a real click and belongs in the breakage denominator. It is broken out so breakageRate is not read as one homogeneous population. Clicks from sites running no consent banner at all are NOT counted as cookieless: nobody was ever asked there, which is not the same as being told no.

Behavior

HTTP: GET /tracking/googleads/tracking-health

Arguments

Name	Type	Required	Description
to	string	—	Range end (ISO); defaults to now
from	string	—	Range start (ISO); defaults to 30 days ago

Response

Field	Type	Always
to	string	•
from	string	•
installed	boolean	•
truncated	boolean	•
paidClicks	number	•
dataQuality	object	•
breakageRate	number	•
taggedClicks	number	•
lastUntaggedAt	string	•
untaggedClicks	number	•
firstUntaggedAt	string	•
sampleUntaggedUrls	array	•

Try it

Google Ads URL-tracking health for the current product over a date range: how many Google paid clicks arrived, how many carried our ValueTrack URL parameters (marker _lt_campaign) vs how many were UNTAGGED (template not installed / broken), the breakage rate, whether the template is verified live, first/last untagged times, sample offending landing URLs.

When to use

Example

Ask your agent something like this:

Google Ads URL-tracking health for the current product over a date range: how many Google paid clicks arrived, how many carried our ValueTrack URL parameters (marker _lt_campaign) vs how many were UNTAGGED (template not installed / broken), the breakage rate, whether the template is verified live, first/last untagged times, sample offending landing URLs.

The agent will invoke tracking_googleads_tracking_health with these arguments:

{}